As you’ve read by now (everywhere!), Facebook CEO Zuckerberg responded to updated Terms of Service that caused a stir on not only facebook, but twitter. The updates were regarding content ownership.

(Full article here: )

Some interesting tidbits:
* Some disgruntled users expressed intentions on Twitter, to shut down their facebook account because of the ambiguous change
* Facebook groups were created to protest the revised TOS. 600 members yesterday, 22,700 at last count today

If someone was unclear as to who is in charge (er, the consumer), that’s just another example. In the mean time, can you use controversy to engage? I’m thinking yes, as long as you know how to manage the message back and adjust. Whether it’s on purpose or accident, may not matter.